In a recent post on Mashable.com the future of the AppleTV was discussed; following the relevant paragraph from their post:
“In the meantime, Apple TVs themselves are cheaper then ever, but Apple is strangely quiet about it. Is Apple TV the future of home entertainment or is it Apple’s blunder which will probably disappear from the market in the years to come?”
Let us assume that the AppleTV is not a huge success, what can Apple do to remain in the living room entertainment? One option would be to upgrade the AppleTV and introduce it at MacWorld in January. But what would an upgrade look like. The functionalities of the current version of the AppleTV are limited and it is only a supplement to existing living room hardware and not a replacement. Apple could think about introducing a full living room solution, thus introduce the next version of AppleTV that includes a TV and radio tuner, a DVD player and the ability of using computer displays as a screen. This might drive the sales for Apple’s Cinema Displays and displays from other suppliers. Thinking crazy, a AppleTV solution based on the iMac could also be great solution.In other words, Apple has all (except of a TV tuner) the technology in its product portfolio to make a great product!In relation with this post, also see my earlier post about an alternative Apple living room strategy.
Filed under: Apple, Technology portfolio, product strategy | Tagged: Apple, AppleTV, Consumer Electronics, Innovation, Living room, Opportunities, Technology, Technology portfolio
